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Most people are unaware that they're doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me.

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Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I've been there — watching a prospect's energy fade as I talked too much, only to receive a polite "we'll think about it" before they disappeared forever.

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Have you ever wondered what sets top sales performers apart from the rest? I know I have … maybe too much. Anyway, I used to think that "thing" was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered there's much more to the story than I thought.

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Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you're like me, you're an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit).

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The modern buyer's journey is far from linear. It's complex. It's unpredictable. And it's constantly evolving. But that complexity shouldn't discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at every stage.

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Last spring, I was hired to write emails for a client's product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their "fresh start" messaging got lost in a sea of similar sale emails. My job was clear: Write emails that people actually notice, open, and reply to.

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As a freelance writer, I constantly learn about new industries and how they work. Lately, I've started to learn more about entrepreneurship through acquisition.

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I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, I've taken notes in at least half of the meetings I've been in. At roughly one page of notes per meeting, 20 meetings a week for five years, that's … a lot.

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When your marketing plan calls for high-class, print media, Tampa Creative offers a single-source solution to all your marketing needs.

Promotional offerings include point-of-sale displays, brochures and catalogues, promotional items, folios, door hangers, and more.

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Sales planning is a fundamental component of sound selling. After all, you can't structure an effective sales effort if you don't have, well, structure .