Your logo is the strongest visual representation of your business. It is the mark of your brand. Experts urge small organizations and Public Speakers to have one yet, they rarely explain the reasons behind this advice. Below are a few of the many benefits of a professionally designed identity.
PUBLIC SPEAKER LOGO DESIGN
- To look "bigger" and "established." Home-printed business cards or cards printed with Microsoft clip-art or Vistaprint scream "small-time organization" to your potential clients or members - and that is how they will want to compensate you.
- To attract more people. Some people look for a well-defined organization, and the way you "look and feel" may be one of their criteria for making a their decision about you.
- To brand yourself. Are my Professional Speaker clients reading this? If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
- To differentiate you from your competition. A well-designed logo can have many subtle meanings and can begin to tell the story of your organization that makes your organization stand apart from others.
- To give clients a sense of stability. You may not have been in business "since 1980," but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of those who stumble upon you. It goes a long way toward building that all-important "trust."
Our graphic design professionals have extensive experience in custom logo design. Our team works with each client to ensure that all design needs are not only met, but exceeded.
Feel free to ask me about logo options that will best serve your individual needs and market. Call me today at 813-441-9815 or CLICK HERE.
