http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284934&link=1&fldKeywords=&fldAuthor=&fldTopic=0

If you're looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasn't well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with customers, set yourself apart, and lock in that first sale.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284933&link=1&fldKeywords=&fldAuthor=&fldTopic=0

I've made over 11,000 cold calls. I've booked 335 meetings, closed over $287k at a startup company and $40m in an enterprise multinational company, and saw what works. I've also seen what burns out reps fast. I remember one call early in my career that still haunts me — in a good way.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284932&link=1&fldKeywords=&fldAuthor=&fldTopic=0

All kinds of economic changes affect businesses, whether full-blown recessions or market fluctuations. Unfortunately, financial uncertainty can cause companies to fail entirely, but it's possible to push through the storm and succeed.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284707&link=1&fldKeywords=&fldAuthor=&fldTopic=0

I've run email campaigns for product launches, cold leads, fundraising drives — you name it. One thing I've learned? Open rates are just the beginning. I've seen high opens lead to zero engagement, and average numbers drive major results.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284706&link=1&fldKeywords=&fldAuthor=&fldTopic=0

Struggling to grow your client base without breaking the bank? Email marketing delivers up to 3600% ROI — $36 for every $1 spent. Automated workflows drive results even further, generating 320% more revenue than standard email campaigns.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284705&link=1&fldKeywords=&fldAuthor=&fldTopic=0

 

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284704&link=1&fldKeywords=&fldAuthor=&fldTopic=0

What's the difference between sales and marketing?

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284703&link=1&fldKeywords=&fldAuthor=&fldTopic=0

I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly — until everything suddenly took off. I asked him what changed. His answer? "Joint ventures."

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284702&link=1&fldKeywords=&fldAuthor=&fldTopic=0

After years as a B2B SaaS content consultant, I've learned that while starting a business is exciting, setting up the right structure is so important. Different business structures offer various benefits, but choosing the wrong one can hurt you legally and financially in the long run.

http://www.websitementor.org/117411?blogid=7205&view=post&articleid=284701&link=1&fldKeywords=&fldAuthor=&fldTopic=0

Ever since I stepped into the B2B SaaS world back in 2021, I've wondered why some companies with great products crash and burn while others thrive. I kept hearing the term "sales pipeline" thrown around, but I didn't really understand just how important it was until I started seeing patterns.